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How to Increase YouTube RPM to Boost Adsense Earnings

Many YouTubers like me are trying to figure out how to Increase YouTube RPM. In this blog post, I’ll explain some neat tricks to increase YouTube RPM and boost your Adsense Earnings.
Before posting this blog post, I want you to know my YouTube Earnings Journey. I’m making videos for 2-3 years and I’ve faced many up’s and downs in YouTube Adsense Earnings.
I’ve experimented some of the tricks which I’ve observed in my 2-3 years YouTuber Journey and I would like you to know these Tricks. So let’s get started.

What is youtube RPM?

Don’t confuse with RPM – Revolutions per Minute YouTube RPM is somewhat different. It’s the rate which is used to calculate your Estimated Earnings for 1000 Impressions. RPM – Revenue per 1000 Impressions.
RPM = (Estimated earnings / Number of Video views) * 1000 . Estimated Earnings = ( Number of Video Views / 1000 ) * RPM rate
Estimated Earnings for Website Monetization is calculated and listed for every day by Google itself. But it’s different for YouTube Monetization. The revenue generated from YouTube Videos are calculated and listed in Estimated Earnings for once in a Month which is generally around 10th-15th.
To calculate Everyday Estimated earnings generated by YouTube Monetization we need to divide our Video Impressions with 1000 and Multiple the value with our RPM Rate. The resultant is our Estimated Earnings for the day.

For example in the above screenshot the estimated earnings are $2.80,[ ( 6090/1000 )*0.46 ] . You can also calculate this using online tool . takes the input of impressions and RPM rate and calculates the Estimated Daily Earnings automatically.

How to increase youtube RPM?

There are several factors to increase or vary YouTube RPM. Some of the factors depend on what kind of videos we’re uploading, Category of Videos, Video Length, publishing time and Social Shares etc., Now let’s get into it one by one.

Utilize youtube ad break
YouTube recently launched a new Feature – a delight to YouTubers know as YouTube Ad Breaks . For videos of length greater than 10 minutes YouTube is allowing Publishers to add multiple Ad Breaks such that on particular Ad Break the ad displayed whether it may be Display Ads, Overlay Ads or even Skippable Ads are refreshed and served.

While publishing a Video go to Monetization Tab and there you’ll find a section for apply Ad Breaks. I would recommend selecting ” Suggest Ad Breaks “ Option because giving ad breaks for every minute or half won’t do you any good, The Ad won’t be refreshed.

Video quality
Video Quality is a major one to get good advertisers for Quality RPM. YouTube has control over assigning ads on YouTube videos, If we get good Advertisers to display their ads on our Videos it’ll eventually Improve RPM for sure.

I upload in 4K quality and Quality Videos rank higher in YouTube. Mostly videos of quality 360p , 240p, and even 144p doesn’t display skippable ads, I’ll explain this later.
Social shares
Getting more Social Shares gives a viral sign to YouTube that a particular video is of people’s liking and YouTube tend to display more ads which in turn increase YouTube RPM
Mainly try to get Video Likes, and Comments. These two are the major Social Activities that are used to Increase YouTube RPM. In past days YouTube Favorite is also a ranking factor but not now.
Make sure to get huge Traffic from platforms like Reddit. Reddit helps to get good Traffic from High RPM countries like US and UK. Use of Custom Thumbnail helps in attracting visitors to watch YouTube Videos.

Subscriber base
Obviously Subscribe base is a Major factor to increase YouTube RPM. If you have a larger Subscriber Base Major Advertiser are allocated to advertise on your YouTube Videos. If you combine above available methods and if you’ve subscriber you might end up earning like these people.

Youtube RPM network MCN and other factor to increase Youtube RPM

According to many YouTube Pro’s Publishing Time really matters to Increase RPM for that particular day, I personally experienced Publishing my videos 12PM at night increased my YouTube RPM for around 67% .
Many YouTubers claim that publishing Videos on Tuesdays , Thursdays and Saturday’s are best for gaining more bucks. When it comes to other Factors Google search is flooded with one term ” YouTube Network ” or ” MCN ” or ” Multi Channel Network “.
When it comes to MCN. MCN’s are companies which are created in perspective of YouTube Publishers. What an MCN does is it sign’s an agreement with the Publisher for certain period and serves ads on YouTube Videos with High CPM which possibly results in High RPM and high Bucks

But being in MCN is not encouraged by Many YouTubers because of many restrictions and all. I’ll explain the Whole MCN think in my future posts which cover How to Rank YouTube Videos like PRO and How to get your Channel into MCN.

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